About us

We started Pureflow Ltd in 2017 (NZBN: 9429046054968) born out of frustration with overly complex and unreliable webhosting services. Access to wholesale servers in datacenters was increasing and it was just easier to start doing our own thing.

Over the years our platform got better and better. In 2025 we decided to rebuild the customer interface, move our servers onshore to a Australasian facility and rebrand (we wanted a NZ domain name, because ... that is where we are), www.pureflow.io was relaunched as www.purewebhhosting.nz.

Our goal is to make it as easy as possible for our customers to have their own small part of the internet. We believe in a web built on open standards made up of many small sites rather than one ruled by large corporate services.

Lloyd Weehuizen

Dept. of Blinking Lights and Fans

I've been coding and building servers since before the internet was a household name, when I was young I ran a popular dialup Bulletin Board System and fell in love with building and running systems that delight users.

Since then I've shipped console games, mobile apps, and built large auto scaling cloud servers that serve thousands of concurrent users.

Pureflow began as a hobby project after Gwilym shared his hosting challenges with me. I set out to apply the auto-scaling and self-healing cloud infrastructure I typically build for large-scale apps to WordPress web hosting. I believe we've achieved that - but this is just the beginning. We have big plans ahead, so stay tuned!

Gwilym Griffith-Jones

Dept. of Dreams & Ideas

I built my first website with Paul Kennet in 1992. Well he built it while I watched and marvelled. For some reason, ever since I wanted to learn to code properly.

Since then, in solving the real world web problems of various businesses I've been involved in, and launching pie-in-the-sky start-ups, I've metamorphosed into a seasoned coder and designer proud of my craft and itching to see the Internet be a bette rplace.

Pureflow for me is a way of solving my own hosting problems while solving other peoples at the same time. It's also about working in a team with Lloyd as I'm not convinced working in isolation is a sustainable solution.